We were invited to create the art direction of the official launch of a new craft beer brand. The challenge was to create an interactive visual experience on a 20 meters long wall. 

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After carefully studying the statement of purpose of the brand, analysing all the already developed communication design and testing in-house which materials were more suitable, we set out to build an interactive video mapping.

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Different cardboard elements were drawn and placed, drawings were also directly made on the wall and specific sections of the wall itself were sculpture.

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All of these elements were mapped and several interactions were pre-programed.

Lisboa | May 2016

Client: MUSA

Interactive Design: Rodrigo Carvalho
Art Direction: Ivo Teixeira
Sound Design: Francisca Rocha Gonçalves

Creative Producer: Tiago Gama Rocha